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A little bad weather couldn’t dampen the spirits of this team!

Showing our team spirit, having a little friendly competition, and a whole lot of fun with our friends from OTTO Engineering.


Challenges IoT designers will face.

How will remotely located IoT devices be powered in the future? In this excerpt from “Internet of Things for Architects,” Perry Lea takes a look at the significant problems IoT designers will face when resolving issues about energy sources and power management for IoT devices.

Important points about powering wireless devices:

  1. Self-discharge must be accounted for;
  2. Most rechargeable batteries have limited cycle lives and see significant capacity fade over time;
  3. Supercapacitors suffer from capacity leakage;
  4. Energy density is very important.

Read full article ...


This year's holiday celebration was extra special as we celebrated two milestone anniversaries!

Arthur Guerra's 15-years and Christie Haack 10 years with Brainard-Nielsen Marketing. Both Arthur and Christie received a service plaque and a check recognizing their commitment and dedication to the Brainard-Nielsen team.

Paul Nielsen presented Arthur with a plaque recognizing 15 years of service.   Paul Nielsen presented Christie with a plaque recognizing her 10 years of service.

January 2018 - Brainard Nielsen Marketing continues to expand its portfolio of products, providing a synergistic line card with the addition of K2 Energy and Emcor Enclosures.

K2 Energy Solutions develops, manufactures and commercializes rechargeable battery systems for electric vehicles and energy storage applications. K2 Energy provides cutting edge technology in Lithium-Ion energy storage, with a world class team of scientists and engineers with extensive experience in energy storage design, systems integration, manufacturing, support testing and quality control. K2 offers inception to implementation solutions as their knowledge base encompasses cell to systems level optimization.

Emcor Enclosures is a leading manufacturer of quality modular enclosure systems. Sensitive electronic equipment comes in many shapes and sizes. Safely housing and protecting it can be a challenge. Before you settle for an enclosure that kind of works; come to us with your request. We can help everything from a simple modification to standard products to a completely custom solution. Emcor Enclosures provides high-quality products engineered to be dependable and protect your sensitive electronic equipment for as long as you need it ... Guaranteed!



August 2017 – Brainard-Nielsen Marketing continues to expand its portfolio of products with the addition of Anderson Power Products® (APP®)

Anderson Power Products® is a leader in developing high quality, low cost, power interconnect solutions for industries including Back Up Power Systems, Electrical Vehicles, UPS Systems, Telecommunications High Technology Devices and Alternative Energy Solutions. Offering a range of connectors to meet power, signal and ground needs in protected or environmentally exposed applications. Headquartered in Sterling, MA, Anderson Power Product’s facility is ISO 9001:2008 certified and uses automated manufacturing to offer uncompromising quality.

  • IP64 & IP68 Environmentally Sealed Connectors
  • AC/DC Power, Mixed Power & Signal
  • Wire to Wire, Wire to Bus and PCB Solutions
  • Custom Connector Capabilities

BNM Presented with 2017 EnerSys Specialty Manufacturers Representative Of The Year award.

BNM was the proud recipient of the EnerSys Specialty Manufacturers Representative Of The Year award in recognition of outstanding sales achievement, presented at the EnerSys National Sales Meeting held in Indian Wells, California. To present this years award were, Shawn O’Connell, V.P. Reserve Power Sales & Service Americas and Jeff Long, President, EnerSys Americas. On hand to receive this years award were, Paul Nielsen, President, Brainard-Nielsen Marketing and Kara Prentoski, OEM Sales Manager, Brainard-Nielsen Marketing.


May 2017 - Brainard Nielsen Marketing continues to expand its portfolio of products with the addition of iCONN Systems, LLC.

iCONN Systems, LLC is a custom engineered interconnect solutions design company that focuses on the manufacturing of electrical and electronic connectors, overmolded and discrete cable assemblies and value added turnkey products.

Over 200 years of combined engineering experience, they develop products with a total design concept that considers application constraints, durability, ergonomics, as well as audio and tactical features.

  • Sealed Circular Connectors
  • IP67 / IP68 / IP69K
  • Overmolded Component and Cable Assemblies
  • Custom Engineered Solutions
  • Rapid Prototyping

ERA Presents Key Award to Paul Nielsen

At its 48th Management and Marketing Conference, held in Austin, Texas, Feb. 26-28, the Electronics Representatives Association (ERA) presented the ERA Key Award to its outgoing chairman of the board, Paul Nielsen, CPMR, of Brainard-Nielsen Marketing Inc. The award honors an individual for volunteer service to ERA above and beyond “the call of duty.”

ERA President Dan Parks, CPMR, of West Electronic Sales made the surprise presentation to Nielsen in recognition of his 12 years of service on the Executive Committee and as ERA President and Chairman. Parks said, “Paul is one of the most generous in the business when it comes to sharing ideas that have worked for him … and those that haven’t. He has participated in many ERA conferences and Chicagoland-Wisconsin Chapter programs, and is always a “draw” because other reps want to learn from him. His commitment to ERA has been exceptional, and I personally have been very fortunate to be mentored by him as an association leader.”

The Key Award is one of ERA’s most prestigious, and it has been given to only 36 individuals in the association’s 82-year history. The award is inscribed, “To Paul Nielsen: This ERA Key Award is presented in recognition and deep appreciation of your outstanding leadership as a Senior Vice President, President and Chairman of ERA since 2005 and for your invaluable contributions in advancing the best interests of association members and the electronics industry.”

Nielsen thanked ERA for the recognition and added, “My time working with ERA is probably the smartest thing I’ve done professionally. I’ve learned a lot and met some great people whom I will count as friends long after my career is over.”


January 2017 - Brainard Nielsen Marketing continues to expand its portfolio of products with the addition of Mega Electronics and Infinitybox Intelligent Wiring.

MEGA Electronics Inc. was founded in 1994 to provide one source for all components that bring power from the wall into your product. Mega Electronics headquarters, sales and engineering support are located in New Brunswick, New Jersey, ISO 9001 certified production facility. Mega Electronics is dedicated to being your one stop solution company.

  • POWER CORDS - Designing, manufacturing, and delivering with all the necessary approvals to ship to any location in the world, usually from stock.

  • POWER SUPPLIES - Wall mount, desk top, and open frame power supplies from 5W to 960W carry UL, CSA, CE, CCC, CB, BS, GS, PSE, SAA, EK, S-mark, FCC, MEPS, CEC, E-mark and comply to ROHS, REACH and WEE. Many products meet Energy Star ratings.

  • DC/DC~AC/DC CONVERTERS- Through hole, SMD and chassis mounting DC/DC converters and switching regulators are designed for commercial and industrial applications from 0.25W to 200W. Many carry UL recognition, CE and all are ROHS compliant.

Infinitybox Power designs and manufactures advanced vehicle electrical power distribution systems. Originally designed for harsh-duty and off-highway equipment, Infinitybox products have been designed into a broad range of commercial and motorsports applications. At its core, Infinitybox is a modular system that allows vehicle manufacturers of any size to quickly engineer their power distribution system using standard building blocks. Whether it is a one-off prototype or a vehicle in serial production, Infinity Box can control all of the electrical power demands.

The Infinitybox Power team brings decades of power distribution, circuit protection and electrical architecture design experience to our customers. In addition to providing off-the-shelf electrical distribution building blocks, the Infinity team can engineer custom solutions for your unique application.

  • Modular CAN Bus Power Systems
  • Electrical System Architecture
  • Circuit Protection
  • CAN Bus Interface Design
  • Telematics
  • Systems Integration
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